Take it away, David Beebe.

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.”

This is a valuable reminder for small businesses: when you do marketing, you need to focus on your customers, not yourself.

Don’t talk about how amazing you are. Instead, talk about their hopes, fears and values. 

If your customers feel like you understand them and care about them, they’ll want to go on a second date with you … and a third … and a fourth … and eventually marry you.