“You will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or service.”

Well said, Chet Holmes.

That’s why good marketing focuses not on ‘Sell, sell, sell!’ but ‘Educate, educate, educate!’

Why? Well, it all comes back to the basic marketing principle of focusing not on you but them.

When customers see salesy marketing, they feel like the small business in question only cares about itself. But when they see educational marketing, they feel like the business cares about them.