It sounds strange, but I sometimes speak to businesses that don’t want to make more sales, because they say they’re already overwhelmed with demand. 

But if you’re in the 99% of businesses that do want more sales, you need to take marketing seriously.

That means doing it every day and forever. 

If you want consistent sales, you can’t do inconsistent marketing. 

The sales you make today are the result of the marketing you did yesterday. So if you want sales tomorrow, you need to do marketing today. And if you want sales every single day … well, you need to do marketing every single day.