Here’s a cool marketing trick that not many people know about: embed videos in your emails. 

I don’t mean linking to a video on YouTube. Rather, record a video and embed it in your email. There are programs you can use to do this such as BombBomb and CloudHQ.

The idea is that rather than sending someone a text-based email, you send them a personalised video message. Like this video right now, except it’s in an email. 

Video emails are effective as they let you talk directly to a potential customer or referral partner. You’ll grab attention as not many people are doing it, allowing you to differentiate yourself from your rivals.