We’ve all had the situation when we see an attractive offer in a catalogue or an ad, and we tell ourselves ‘I’m going to buy that thing … when I get around to it.’ 

But we never make that purchase, because life gets in the way. We forget about it, get distracted and move on. 

So if you want your marketing to be more effective, inject some scarcity. Real scarcity though, not fake scarcity. 

Convince people that they need to act right now, or else they risk missing out. And you’ll find a lot more people will actually buy.