You should usually avoid talking about price in your marketing. But there are some exceptions to this rule. One of these is when you’re marketing a clever freebie.

A clever freebie ticks three boxes. 

  1. It’s of low value to your business
  2. It’s of high perceived value for your customers 
  3. It showcases your expertise

Ebooks are a great example of a clever freebie. 

Use the clever freebie to draw customers’ attention towards your small business and prove your value. Down the line, you’ll then generate a sale.