Every small business should have at least one ebook.

Ideally, your business should have multiple ebooks, covering multiple topics. But at the very least, you should have one ebook. 

These ebooks should contain specific, detailed knowledge, so that when someone reads the ebook, they immediately realise your business is a trusted expert.

Of course, you can put the ebooks on your website as a free download.

More importantly, though, you can send them to potential clients and referral partners. That way, you won’t have to tell them how knowledgeable you are, because your ebook will do the talking for you.