As a small business, you need to turn your relationship with your customers from that of strangers to that of friends.

Why? Because the more customers regard your business as a friend, the more sales you will make.  

Marketing is a great way to turn customers into friends. 

The more times you get in front of existing and potential customers, the more of a friend they’ll consider you to be. And the more useful, helpful and relevant information you give them, the stronger the relationship will be.