When you run a small business, you are an expert in your field. And because you work in this field day-in-day-out, it can be really easy to forget just how specialised your knowledge is. 

Chances are, you know more about your field than 99% of people in the world. 

Why’s that important?

When you’re writing blogs, it can be really easy to assume that all the information in your head is common knowledge. It’s not. 

So take all the information that’s in your head and turn it into blogs. Don’t worry, you won’t patronise your customers. Most of them won’t know anything about it, and chances are, they’ll find it interesting and helpful.