Here’s a simple way you can improve your property listings – use the word ‘you’ a lot. 

The more often you say the word ‘you’, the more your buyers will feel your listing is speaking directly to them. 

For example, instead of saying “The home has a double garage”, you could say “You and your partner will both be able to park your cars in the double garage of your new home”. 

This simple change will immediately make your listings more enticing … which means more buyers will respond to your listings and you’ll make more sales.