There are two different approaches you can take to content marketing.

The first is to make your rivals happy. The second is to make them unhappy.

How do you make your rivals happy? You do that either by not doing content marketing or by doing minimal content marketing. Another way you make your rivals happy is by doing boring content marketing that your common audience doesn’t care about.

How do you make your rivals unhappy? You do that by doing daily content marketing that your common audience considers interesting, relevant and helpful.

So what approach does your small business take to content marketing?