Customer emails with vague questions aren’t annoying. They are an overlooked content marketing opportunity.
Resist the temptation to send a quick reply, or to copy and paste your answer. Instead, take the time to craft a long, detailed, personalised response.
Why? The person who’s looking at it is your target market. You know they’re going to be paying attention and find your answer relevant.
Stand out and show you care.
So stop thinking of customer emails as annoying. Rather, think of them as gifts from the gods.






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