When’s the best time to post on social media? Morning? Afternoon? Weekday? Weekend?

My answer: who cares.

What you post is infinitely more important than when you post.

If you want your social media marketing to be effective, you need to stop being distracted by the little things. Instead, concentrate on the bigger picture. 

That means, focusing your efforts on regularly producing high-quality content that your target market finds entertaining, educational and helpful. 

In content marketing, it pays to focus on the cake and not the icing.