Good marketing includes a good call-to-action. But what’s a good call-to-action?

To create a good call-to-action, you need to follow these three rules:

  1. Make it easy to find. If your customers can’t find instructions for what to do next, how will they do it? 
  2. Make it easy to understand. Write in clear, precise English. 
  3. Make it easy for customers to take action. People have limited attention spans. If you make it hard for them to take action, they won’t take action. 

A good call-to-action improves the effectiveness of your marketing.