Big Tech is not your friend.

You might think LinkedIn, Facebook, Twitter, Instagram and the other social media platforms are your friend, because they let your small business do content marketing for free.

But they don’t care about you. They care about themselves. Shocking, no?

So the day might come when they stop letting you publish content for free or when they restrict the number of people who receive your content.

That’s why you need to control your marketing distribution. Collect email addresses and even phone numbers from your customers. So if Big Tech stops playing nice, you will still have a free, simple way to send out marketing.