People want to do business with trusted authority figures.

So how do you become one?

Every time you publish content that demonstrates your expertise, you take steps to become a trusted authority figure.

Every time you publish content that speaks about your customers’ problems, you take steps to become a trusted authority figure.

The more content you publish, the more steps you take.

Sadly, you don’t become a trusted authority figure overnight. It takes a long time, just like filling a bathtub one drop at a time.

But if you publish enough quality content, eventually, you’ll succeed.