Email marketing can deliver sales – but only if you do it correctly.

If you’re not generating sales from emails, it’s probably because you’re making one of three key mistakes.

First, you might not be doing it. If you’ve got a database, why wouldn’t you market to it regularly?

Second, you might be using boring subject lines. If you don’t give people a reason to click on your emails, they won’t.

Third, you might be asking people to read your emails and then give you money. That’s unrealistic. Instead, you should ask people for something small, like contacting you, because a back-and-forth conversation is much more likely to generate a sale than a static block of text.