Small business owners often ask what they can do to improve their SEO.

SEO is complicated and involves a lot of different parts, many of them technical. But the number one thing you can do to improve your SEO is this: write content that people care about.

What is quality content? It’s content your audience considers interesting, helpful and relevant. It’s content that attracts eyeballs. It’s content that makes people want to click.

More clicks means a better Google ranking.

So by all means invest in the technical side of SEO. But don’t forget that quality content is the most important part of any SEO strategy.