Years ago, I met a successful business owner, who told me something I’ve never forgotten.

She said the day her business took off … was the day she was forced to introduce a waiting list.

The moment she introduced a waiting list, people became much hungrier to buy her service, because suddenly it was connected with scarcity and social proof.

That’s why she said that if she ever started a new business, she would have a waiting list from day one. 

The more scarcity and social proof you can inject into your marketing, the more effective your marketing will be.