“What marketing tricks can we use to get immediate results?”

This was the question I got asked by several people after delivering a speech.

My response wasn’t what they wanted to hear: you can’t expect instant gratification with marketing. Sorry, but life doesn’t work that way.

What delivers results is not one-off pieces of marketing but an accumulation of marketing. That’s why I do these daily videos for my content marketing agency, Hunter & Scribe. One video on its own does nothing; but dozens and dozens and dozens of videos do have an effect.

What works in marketing is not gimmicks and hacks, but consistency and endurance.