Imagine if I told you that you needed to improve your CTR by EOFY so you could maximise your ROI.
Would you have any idea what I was talking about?
Some people would understand the instruction. Others, though, would have no idea they were being asked to improve their click-through rate by the end of the financial year so they could maximise their return on investment.
That’s the problem with acronyms – they can confuse and even upset readers.
Don’t make the same mistake with your marketing.
Stop using acronyms, because many of your customers don’t know what they mean.
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