Imagine if I told you that you needed to improve your CTR by EOFY so you could maximise your ROI. 

Would you have any idea what I was talking about? 

Some people would understand the instruction. Others, though, would have no idea they were being asked to improve their click-through rate by the end of the financial year so they could maximise their return on investment. 

That’s the problem with acronyms – they can confuse and even upset readers. 

Don’t make the same mistake with your marketing. 

Stop using acronyms, because many of your customers don’t know what they mean.