Every time you publish a piece of content marketing, you’re buying a lottery ticket.

Every blog, every video, every infographic increases your chances of attracting attention.

More content = more lottery tickets = more sales.

Customers rarely take action based on one piece of marketing. Usually, it’s the sheer accumulation of marketing that inspires them to spend money with you.

Maybe you’ll strike it lucky with one piece of content marketing. But you probably won’t. That’s why you need to keep publishing content. Regularly and forever.