Communicating clearly is a superpower. 

When you communicate clearly, whether verbally or in writing, you seem smart. 

So how do you communicate clearly? Ironically, by pretending you’re speaking to a 10-year-old.

Use short sentences. Use simple language. Avoid jargon and acronyms. 

If you speak like a child, people will think you’re smart. That will help turn you into a trusted authority figure. That, in turn, will make people more willing to buy from you.