What do you do when a potential buyer contacts you … and you discover they’re a tyre-kicker rather than a serious buyer?

Most people dismiss them. 

Some people choose to build a relationship with them.

I prefer the latter approach, because someone who’s not a serious buyer today might become one in the future. In the meantime, they might send referrals your way.

But if you do choose to dismiss one of these tyre-kickers, make sure you do so respectfully, because the way your business treats people is, ultimately, how they’ll treat you.