You should tell at least one story every time you write a property listing. 

These stories should be about the wonderful life buyers will live once they move into your home. 

For example, you might tell a story about:

  • playing cricket with the family in the large backyard 
  • hosting fun barbecues in the shaded courtyard 
  • living an active social life in the nearby restaurants, cafes and nightclubs

If you want your buyers to build an emotional connection with the property you’re selling and to imagine living there, the way to do that is not by bombarding them with facts but seducing them with stories.