If you want to know how to do great marketing, follow this advice from Jonathan Lister: “Speak to your audience in their language about what’s in their heart.” 

In other words, when you do marketing, you need to talk about things your customers care about. And you need to deliver that information using the words and tone your customers use when they speak. 

If you follow Jonathan Lister’s advice, your customers will respond really positively to your marketing, because they’ll feel you really understand them. 

If they believe you really understand them, you’re the one they’ll turn to when they want to spend money to solve their problem.