“You’ve got to watch this movie – it’s just like every other movie!” 

“You’ve got to visit this restaurant – its food is just like every other restaurant’s food!” 

“I’ve just met the girl I’m going to marry – she’s just like every other girl!”

Sounds strange, right? That’s because, when we get excited about things, we do so not because they’re the same, but because they’re different. 

So if you want buyers to be excited about the property you’re selling, you need to highlight at least one point of difference when you write your property listing.