What is the most important activity of any small business? The answer is sales. 

If a small business is able to make sales but is terrible at everything else – it has some chance of survival. But if a small business is brilliant at everything but making sales it will fail. 

So what drives sales? The answer is marketing.

That’s why if sales is the number one activity, marketing needs to be a close second.

That’s why your small business needs to be doing marketing every single day.