The more specific you make your property listings, the more persuasive they will be. 

Why? Because the more likely your buyers are to feel your listing is communicating directly with them. 

To be specific, you need to avoid writing listings that basically say: “This home is amazing and will appeal to everyone.” 

Instead, you need to identify your target buyer and you give evidence-based arguments that clearly explain how the target buyer will live a better life once they move into your home.