As they say, the fortune is in the follow-up.

This isn’t just a sales principle; it’s also a marketing principle.

If you want a message to sink in – whether you’re in sales or marketing – you need to repeat it again and again and again. You need to follow-up, in other words.

People lead such busy lives, so it’s really easy for marketing messages to go in one ear and out the other. That’s why you need to keep repeating your message … until, eventually, it sinks in.

Quality marketing is important. But don’t overlook the importance of quantity marketing as well.