Visiting a potential client and pitching for business can be a tough and stressful experience.

Convincing the client you know how to solve their problem is the least of your worries.

That’s because you often have to spend the first half of the meeting explaining who you are and what you do – forcing you to waste time and energy just to get to the starting line.

That’s why you should start talking to the client before you arrive for the pitch.

How? By sending a pre-meeting pack a few days before the meeting. The pack should explain what your business does and why it’s wonderful, and also include case studies and testimonials.

Now, when you arrive, you’re already at the starting line, and you can focus on pitching.