Don’t fall into the trap of replying to ‘annoying’ customer enquiries with templated emails.

Instead, take the time to reply with long, detailed emails, as I explained in this episode of 3MinuteMarketing.

These kinds of personalised letters are one of the best forms of content marketing ever invented.

Now, customers will see you care. Now, they’ll know you can solve their problems. Now, you’ll stand out from your rivals.

That’s why personalised emails are such a great content marketing opportunity – but one that a lot of small businesses miss.

Personalised emails are a great way to build relationships and create raving fans.