When you do marketing, are you working with your customers’ psychology or against it?

People don’t like to be sold to … but they do like to buy.

That’s why your marketing needs to be focused on your customers’ needs, rather than yours.

Don’t publish “Buy my stuff!” marketing, because your customers don’t want to be sold to, as it feels threatening.

Instead, put out educational marketing that helps you build trust with your customers, and gives them the confidence to buy from you on their own terms.