Each property you list has one or several obvious objections attached to it. 

For example, if you’re selling an apartment on a main road, the obvious objection is the noise. 

When you write a listing, you have the perfect opportunity to overcome the objection.

  • “Even though the block is on a main road, this apartment is at the back of the building, so it’s quiet.”
  • “Even though the apartment is on a main road, special honeycomb shades have been installed that block out the noise.”
  • “Outside noise does filter in, but if you install special honeycomb shades, you will be able to block out the noise.”

With obvious objections, your buyers are already thinking about them, so you don’t have to worry that, by raising them, you’ll suddenly plant a new negative thought in your buyers’ minds. 

Ignoring obvious objections won’t make them magically disappear. Your job, as the selling agent, is to overcome those objections. Your listing is the perfect place to start the process.