Studies show that people are more likely to remember humorous information than boring information.

That’s one reason why I advise small businesses to try to inject humour into their marketing.

If your small business puts out boring marketing, it will quickly get forgotten. But if your small business can find a way of injecting some humour into its marketing, it will be a lot more memorable. 

The longer the people remember your marketing for, the more effective it will be.   

Another advantage of humour is that it immediately differentiates you from 95% of your rivals – and that’s no joke (unlike the awful one in the video!).