How do you grab the attention of your customers when you do marketing? 

It’s simple. Talk about them.

A lot of small businesses make the mistake of talking about themselves, their products, history and their plans for the future. 

While all those things might be wonderful, customers are a lot more interested in themselves than they are in you and your business. 

Customers have certain hopes, fears and values. If you want your marketing to be a success then you need to address those.

So stop talking about you, and talk about them.