Fun fact: it takes an average of 55,000 steps for a man to run a marathon and 70,000 steps for a woman.

Succeeding with marketing is a bit like running a marathon, because you need to put in a lot of effort before you establish trust, credibility and brand recognition for your small business.

But surely it’s possible to fast-track the marketing process?

No. Just as you won’t reach the end of the marathon without doing each of the 55,000 / 70,000 steps, you won’t succeed in your marketing marathon without taking each of the metaphorical steps.

Remember: marketing is a marathon, not a sprint.