Gobbledygook.

That’s what a lot of small businesses use in their marketing, as I explain in this episode of 3MinuteMarketing.

Instead of talking to their customers in plain, simple English, they use fancy, complicated language. And instead of getting to their point, they ramble.

A better approach is to talk to your customers the way you talk to your friends.

Use simple words, short sentences and concise messages.

Worried you won’t sound smart? The opposite is true. If your business communicates clearly, people will think it must know what it’s talking about.

Even better, your customers will actually want to consume your marketing.