Do you see social media as a luxury or a necessity? 

If your small business wants to make sales, you need to see social media as a necessity. 

Your customers are on social media – that means you need to be on social media, so you can market to them and build relationships with them every day. 

Don’t make the mistake of doing social media when you have the time, because that’s the equivalent of saying you regard getting in front of customers as a luxury rather than a necessity. 

Your rivals see social media as a necessity; you should too.