Does your small business have happy customers?

If so, do these three things:

  1. Ask them for testimonials – most happy customers will gladly say yes
  2. Publish the testimonials on your website – this will provide valuable social proof
  3. Compile the testimonials in an ebook – email this ebook whenever you reply to a customer enquiry

Testimonials are a wonderful form of marketing, because they prove that your small business does good work.

The more testimonials you have and the more widely they get read, the easier you’ll find it to attract and convert customers.