The first goal of marketing is to get people to know about your small business.

But just because they know, doesn’t mean they care. So you then need to find a way to build trust and credibility.

How? You have to keep getting in front of potential customers and referral partners day after day after day. And when you do so, you need to keep providing value day after day after day.

I discussed all this and more with Jay Seeney on his amazing podcast, The Blacklist Sessions.