Recording video interviews or podcast interviews is smart content marketing, because your guests will help you create and promote your content.

I often get asked to appear as a guest in other people’s interviews, which has taught me a valuable lesson. 

Some of the people who interview me make the mistake of winging it. The result? They take the discussion all over the place, which means their content turns out to be incoherent. 

The smart interviewers pick one theme for the interview and then limit the discussion to that one thing – which means their content turns out to be on topic. 

If you want to interview people, take the time to plan your interviews. That way, you’ll create much better content.