Free media coverage is one of the best forms of marketing ever invented, because it’s free, it’s independent and it puts your small business in front of a lot of potential customers.

So how do you get it?

The first step is to send a media release to whichever newspapers, magazines or websites you want coverage from.

So what’s a media release?

It’s an article, written by you (or a content marketing agency), and which contains the news you’re trying to publicise and your contact details.

So how do you get organisations to publish your media release?

By making it interesting and relevant for their audience.