Do you know the difference between good writing and bad writing? 

It’s this: good writing is easy to understand; bad writing is hard to understand. 

This is something to remember when you write your property listings. Good listings are easy to understand; bad listings are hard to understand. 

So how do you make your listings easy to understand? By using simple words and short sentences. 

The reason this video is so effective is because I am using simple words and short sentences. 

The next time you read a listing that’s hard to understand, it’s probably because the real estate agent who wrote it used fancy words or long sentences or both.