When you write a property listing, your goals are to inform and to persuade. 

You want to inform buyers about the property you’re selling and you want to persuade them to buy it. 

Informative writing and persuasive writing are two separate things. But there is one thing they have in common – they both require the writer to express themselves clearly. 

You can’t be informative and you can’t be persuasive without being clear. 

So how do you write clearly? Here are three tips:

  • Use simple English
  • Use short sentences
  • Get to the point