If you want to write a great ebook, you need to work backwards.

First, think of a title that is both descriptive and enticing – The 5 Most Expensive Mistakes People Make When Filing Their Taxes, for example.

Next, think of the chapter headings – for example, each mistake might be a chapter heading.

After that, think of the subheadings you will use within each chapter.

Now you’ve created a structure, you’ll find it much easier to write the text that fills in all the gaps.