Here’s a really clever content marketing idea for your small business.

Make a list of the five most common questions you get asked by your customers, and then write five ebooks that answer those five questions.

That way, whenever you get asked one of those five FAQs, you can send the ebook in reply.

Imagine you were a plumber and someone asked you why their toilet kept running. If you had a professionally designed ebook that answered the question, you would instantly differentiate yourself from all your rivals.

This ebook idea requires a one-off marketing investment that can deliver years of ongoing sales.