Businesses make five main mistakes with their copywriting:

  1. They use corporate language
  2. They don’t get to the point
  3. They use too many words
  4. They focus on themselves
  5. They focus on the features of their products

So if your small business wants to do effective writing, you need to do these five things:

  1. Use simple, everyday language
  2. Get to the point
  3. Be concise
  4. Focus on your customer
  5. Talk about the benefits of your products

If you do that, your writing will become more persuasive.