Here’s a tip that will make your marketing more personalised and therefore more impactful.

First, write a one-size-fits-all ebook – How People Can Lose 10kg in 90 Days, for example. 

Second, turn that one-size-fits-all ebook into specific ebooks aimed at your different demographics. For example:

  • How Men Can Lose 10kg in 90 Days
  • How Women Can Lose 10kg in 90 Days
  • How Pensioners Can Lose 10kg in 90 Days

The specific ebooks should be almost identical to your general ebook – just with some words and images changed here and there.

The next time you want to impress a customer, don’t send them the one-size-fits-all ebook, send them the ebook aimed right at their demographic.