When you write property listings, do you ever feel you keep saying the same thing in every single listing? 

When you write on a niche topic, whether you’re a real estate agent or a journalist, it’s easy to fall into the trap of being repetitive, because your topic is limited. 

The way around this problem is to look for at least one unusual feature or characteristic in every home you’re selling, and to highlight this thing. 

It might be the location, it might be the view, it might be the architecture – whatever it is, highlight it. 

That will not only make your writing feel fresh, it will also help you differentiate your property from all the others on the market.